Expert Writing and Content Strategy
for
Coaches, Counselors & Creative Entrepreneurs
Websites, blogs and content creation that capture your voice
From captivating blog posts to open-me-now emails to website copy that converts readers to buyers, I craft content in YOUR voice. Because you’re the one with the product your clients need and want.
So let’s bring in those customers who scream “yes, I am your avatar!”
Let’s find that dreamy client whose life changes because you helped them.
I get it. You’ve spent a lot of time and effort creating your business. Whether you launched a unique small business or you’re a solopreneur coach or therapist, you're dedicated to improving lives. You provide trusted services and products that people benefit from and truly need.
You want your clients to be happy, healthy and confident about working with you.
But providing a quality product while managing a business AND keeping up with communication and marketing?
That’s just plain overwhelming.
If you’ve ever found yourself writing a blog at midnight or editing a reel caption during the most inconvenient part of your day, it’s time to think about hiring a small business copywriter.
Allow me to introduce myself.
Your Partner, Your Secret Weapon, Your Small Business Copywriter
Hi, I’m Beverly.
Some people might call me a ghostwriter and some might call me a fractional content marketing officer.
I offer tailored copywriting designed to engage your audience, reflect your expertise, and grow your business.
Focus on What You Do Best
Many small businesses can’t engage a big marketing agency or hire a whole team of creative professionals. It’s all up to YOU - the owner, marketer and chief cook and bottle washer.
But you’re spending precious time working in aspects of your small business that are NOT your area of expertise. Whether it’s composing welcome emails to your subscriber list or creating blogs to interest people in your product, you’re out of your element.
As a copywriter, I can help meet your marketing needs without adding another FTE to your bottom line. I’ll be a fierce ally in your corner!
Welcome emails for new clients, newsletters, and a functional website are crucial to your success. Blog posts and a social media strategy are key factors in any business launch and maintenance.
It all adds to your enterprise to-do list, which seems never-ending and sends plenty of solopreneurs straight to burnout.
Are you tired of spending every spare moment working ON your business? Can’t remember your last true day off? Let’s do something about it.
Hire me to be your small business copywriting expert.
Can’t I just do it myself?
Sure, you could do all your content marketing. You could write the website, compose the emails, keep up with blog and (checks notes) create reels on Instagram.
Because after all: you’re a boot-strapper. You’ve started this business and you can do it all.
But you probably didn’t start your counseling practice or your wellness coaching to create Instagram reels and solicit testimonials for website updates.
And you shouldn’t have to do it all at the expense of your time and energy.
Here’s the truth: a lot of business owners are experimenting with AI to help create their websites and blog copy. But besides the time and energy commitment to “doing it yourself,” AI requires well-designed prompts and tons of editing.
And even then, it frequently misses the mark.
Engaging, SEO-friendly website content remains the gold standard to catch the attention of Google search engines and your ideal clients.
Excellent keywords, formatting, meta descriptions, title tags, and backlinks are critical to search engine optimization.
Using all of those tools to write a website that people want to use takes more than a few ChatGPT prompts. Your message should speak to the dream clients you deserve.
And a creative, effective SEO strategy takes time and sometimes a few tests and tweaks.
How many hours of the day do you, the solopreneur or small business owner, have to research keywords to improve your Google ranking?
How about writing email sequences and blogs? When was the last time you posted regularly to social media and engaged with your followers there?
These are all marketing factors that contribute to the meteoric rise of your business - or its demise.
Let me handle the storytelling while you concentrate on providing an exceptional experience for your clients.
Discover how my services can transform your small business. Book a free, 15-minute discovery call today and take the first step towards getting your weekends back.
(Hello ChatGPT)
Are you ready to grow your business?
Hiring a copywriter helps you focus on clients FIRST.
But you can’t get clients if they can’t find you. And it’s hard to keep clients without a plan that includes great communication.
Let me help you leverage your time to best suit your business.
How Does It Work?
Hiring a copywriter helps you focus on client care or selling your valuable product. You can leverage your time to best suit your business.
Step One:
Fill out my query form and send it over. I’ll follow up within two business days to chat.
Or hop onto my calendar to schedule a 15-minute phone call. Let’s talk about your areas of concern and your goals and see if we’re a good fit!
Step Two:
I’ll send you a proposal with detailed suggestions about achieving your goals. As your copywriter, I’ll create a marketing plan that helps build your business and reduces you and your staff's workload.
Read it, digest it, and if it sounds good, we can move forward together!
Step Three:
Breathe a sigh of relief. Once we’ve agreed on proposal terms, I’ll send your first draft via Google Docs within the time frame we’ve agreed upon.
Let’s use your valuable time the right way.
Goals.
Connection
Use website copy, email and newsletters to build your relationships with potential clients.
Help people remember you!
Generation
Reach out and capture the market who uses your services the most.
Provide your clients with the resources to make informed decisions and purchases.
Action
Take your ideas for blogs and emails and make them a readable reality.
Fill your schedule with returning clients.
“She gave my writing a much-needed refresh but kept my overall voice, and laid out a manageable timeline of what to do next, complete with idea prompts.
My audit included search engine optimization along with blog assistance and I highly recommend both! Beverly thoroughly worked through my SEO page by page, highlighting my areas of strength and where I can improve. She also shared tools and resources that made my revamp easy and laid out a plan with word counts, calls to action, and the overall aesthetic flow of product images. Beverly’s insight on my blog included references, quotes, and most importantly-humor!”
— Artist Katy Lynn
Kind Words…
Services
& Rates
Blogs
SEO Keywords and research are my specialty.
I’ll find the best keywords and phrases to catch the attention of the internet search engines and drive traffic to your website.
Stuck on a topic idea? We’ll brainstorm.
$200 per blog; 2-4 per month minimum
Social Media Management
Social Media builds awareness and helps lead to new clients and purchases.
Strategy is key! I can help with planning and execution.
Social Media Management:
Starting at $600 per month
Website Copy
Conceptualize or update the first look many of your clients have of you and your business.
Optimized for search engines and written with conversion rates in mind. Copy delivered ready for placement in your website..
Packages starting at $1500
Editing/Al A Carte
Let’s talk about editing, engagement or whatever challenge you’re facing. I can help!
Prices vary
About Me!
I’m Beverly. I help small businesses and solopreneurs connect with clients!
My mission is to help you. I’m an old-school writer with updated skills.
My passion for writing goes all the way back to my college days as editor of my college newspaper at Troy University.
After graduation I continued my career in the newspaper industry, following small-town politics, social events and whatever else came my way.
Eventually, I moved on to marketing and public relations, writing newsletters, magazines, and health-related articles for a hospital system.
My love of writing and editing stayed strong through the years and was put to work editing essays, writing pieces for non-profits, and occasional stress blogging.
Later, I joined the staff of a chiropractic office, helping with patient care and education. My position evolved over time to include creation of collateral materials, emails and social media.
Eventually I realized I missed writing and editing. My agency was born to provide the services a small business needs to help evolve and grow.
Whether you’re a personal trainer, coach or other type of “soloprenuer,” you don’t have to go it alone!
My job now is to get your story out to the audience that needs your services.
Book a FREE 15 minute consultation to see if we can collaborate to make your online presence shine.
